Targeting Radio and TV/PreRoll and Outdoor Signage, this promotional campaign highlights the region’s eclectic businesses, international cuisine, world-class education opportunities, and majestic attractions. When strategically integrated, these mediums create a cohesive, multi-channel presence that enhances brand recognition and drives engagement across diverse touchpoints.
VOICES OF THE SAN GABRIEL VALLEY is a vibrant messaging campaign to elevate the San Gabriel Valley’s visibility and showcase the pride it this unique region. Written and performed by the area’s residents, this bold campaign will engage California residents, draw travelers from around the globe, and foster a stronger, more connected community.
Alhambra • Altadena • Arcadia • Azusa • Baldwin Park • Bradbury • Claremont • Covina • Duarte • El Monte • Industry • Irwindale • La Cañada Flintridge • La Habra Heights • La Puente • La Verne • Monterey Park • Monrovia • Pasadena • Pomona • Rosemead • San Dimas • San Gabriel • San Marino • Sierra Madre • South El Monte • South Pasadena • Temple City • Walnut • West Covina • City of Industry
We are trailblazers, legendary aerospace and science experts, ecological pioneers, design innovators, and world-class changemakers. We are renowned grocers, global food producers, iconic restauranteurs, and award-winning athletes and entertainers.
A grassroots regional branding campaign led by the diverse residents of the San Gabriel Valley empowers these 35 communities to reclaim their narratives and actively participate in shaping their public identity.
Historically, branding and marketing efforts have often been controlled by external entities that misrepresent or overlook the voices of those most impacted by social and economic inequalities. By giving our communities the tools to write and perform their own stories, this campaign promotes equity in media representation and challenges the dominant narratives that tend to exclude their experiences.
When all the voices of the community join the conversation, we are making a more just and equitable social landscape, ensuring that everyone’s story is heard, valued, and celebrated.
Metro’s clean and sustainable commuting options with the A-E-L lines (formerly the Goldline) offers residents and visitors a convenient and eco-friendly alternative to driving. This not only reduces traffic congestion and lowers carbon emissions but also makes the area more accessible to a broader audience.
The SGV is expanding bicycle-friendly roads and infrastructure, encouraging cycling as a viable mode of transportation. With dedicated bike lanes, secure bike parking, and easy connections to public transit, residents and visitors can enjoy a healthier, more active lifestyle while reducing their environmental footprint.
Our expanding transportation system connects to the state’s top universities, museums, and cultural hotspots, a draw for innovative entrepreneurs and global visitors.
Voices of the SGV encourages residents to highlight their cultural heritage, struggles, and triumphs in a way that speaks authentically to their experiences, building a more inclusive and accurate representation of the region. In doing so, it can also mobilize civic engagement and economic development, directing resources and attention back into communities that have been historically underserved.
The San Gabriel Valley has lived in the shadow of Los Angeles despite the region’s rich cultural heritage. The SGV is one of the nation’s most ethnically diverse populations, and united we can preserve our cultural authenticity across the region’s sovereign cities, and unincorporated townships.
Good Citizen Media is a full-service brand media and mission marketing agency. We are innovative storytellers. We integrate development and strategic marketing efforts to target messaging. We do it because we are award-winning writers and visual storytellers: photographers, filmmakers, animators, illustrators, and designers.
Voices of the SGV will give San Gabriel Valley the visibility and pride it deserves. This dynamic campaign will spark attention from neighboring residents and stimulate engagement with travelers from around the world.
Visit the Good Citizen Media website for more info.
Support our mission by making a tax-deductible donation through our fiscal sponsor, SIMA Studios, a California-registered 501c3 arts organization.
